About
About Ripple
Ripple is an AI lead finder for sales teams that sell to local businesses: it finds them, researches them and tells your callers why each one fits.
No subscription · $10 of free credit · Pay only for the leads you get
Why it exists
Plenty of businesses sell to owner-run local companies: renovators, clinics, salons, shops, restaurants. The most direct way to reach their owners is still by phone.
For a caller, a lead is only useful if it's ready to call: a phone number, who to ask for and why the company fits. Lead lists rarely come that way, so Ripple does the searching and the homework, town by town, around the area you sell to.
Every team sells something different, so nothing about the target is built in. You describe your own product and ideal customer, and the research and scores follow.
How it works under the hood
- Google Places API for finding businesses, one search per business type per town.
- OpenStreetMap for the cities, towns and villages inside each scan's circle.
- Claude, by Anthropic, for reading each company's website, judging fit and writing call briefs, and for web research in deep dives.
- Ripple's own scoring, six factors and 100 points, built on your ideal-customer settings and your team's corrections.
What we believe about leads
Go to the source
The best facts about a small business are on its Google listing and its own website, so that's where Ripple looks.
Never guess
If a website doesn't say who runs the company or how big it is, the profile says so. A wrong name on a cold call is worse than none.
Show the work
Every score comes with its reasons and every profile lists the pages it read, so callers can check anything before they rely on it.
The team stays in charge
Callers can overrule any score. Ripple suggests changes to your ideal customer, and nothing changes until someone applies them.
Pay for results
Pay per lead from a prepaid balance, with the estimated cost shown before every scan starts.
Get in touch
See what Ripple finds in your territory
Start with free credit and run a real scan on the area you sell to.
No subscription · $10 of free credit · Pay only for the leads you get