Ripple, AI lead finder: home

For insurance and financing

Small business leads for insurance, lending and equipment finance

Commercial insurance, contractor bonding, equipment finance and business lending. Ripple finds owner-run businesses in your area and flags the signs that matter to you: growth, bigger jobs, new equipment, hiring.

No subscription · $10 of free credit · Pay only for the leads you get

Ideal customer · example settingsEditable
Business types
General contractingRoofing and exteriorsLandscaping and hardscapingElectrical
Team size
5–50 people
Good signs
  • Hiring
  • Recently added a service or location
  • Takes on commercial or multi-unit projects
Deal breakers
  • A franchise location or national chain

Timing is the whole game

Insurance and finance are needed at moments: when a business hires, takes on bigger jobs, buys equipment or adds a service. Those moments often show up first on the company's own website and in its job posts.

Ripple looks for the moments you describe on every website in your territory, and deep dives search further for job posts, news and social activity.

Built for teams that sell

  • Commercial and contractor insurance
  • Surety and bonding
  • Equipment finance and leasing
  • Business loans and lines of credit
  • Customer financing for contractors
  • Fleet and vehicle programs

How Ripple helps

  • Find businesses at the right moment

    Write good signs like “hiring”, “added a new service” or “takes on commercial projects”, and Ripple looks for them on every site.

  • Deep dives for growth signals

    A deep dive searches the web for job posts, news and social activity, then scores the lead again with what it found.

  • Size and scope at a glance

    Team size, services, service area and recent projects, from the company's own pages.

  • A reason to call that isn't a rate

    Briefs open with something specific about the business, not a generic offer.

Ripple finds businesses and public information about them. It doesn't check credit, eligibility or financial records.

What a call brief looks like

An example for a roofing contractor, written from the settings on this page. The business and the person are fictional.

Reason to call

Hiring two crew leads and a project manager, and recently added commercial roofing to its services.

Opener

“Hi Tom, it's [your name] from [your company]. I saw you've added commercial roofing this year, so I'm curious: has your coverage kept up with the bigger jobs?”

FAQ

Questions from insurance and financing

Does Ripple check credit or financial records?

No. Ripple works from public information: Google listings, the company's own website and, in deep dives, public web results. It doesn't check credit, eligibility or financial records.

Can I find businesses that are hiring?

Yes. Add hiring as a good sign and Ripple looks for it on each website; deep dives also search for job posts. Hiring also counts toward a lead's activity and growth score.

Which kinds of businesses can I search?

Any business type that is listed on Google Maps and has a website: trades, transport companies, clinics, restaurants, retailers and more. Ripple was built and first used for contractors.

Find your next customers, town by town

Describe your ideal customer, draw a territory and let Ripple research every business in it.

No subscription · $10 of free credit · Pay only for the leads you get