For software companies
Lead generation for software companies that sell to local businesses
Field service, estimating, booking, payments or point of sale: if your customers are owner-run businesses, Ripple finds them by territory and tells your reps which tools each one already uses.
No subscription · $10 of free credit · Pay only for the leads you get
- Business types
- PlumbingHeating and coolingElectrical
- Team size
- 3–20 people
- Good signs
- Books work by phone or a contact form only
- No online booking or payments on the site
- Hiring technicians
- Deal breakers
- A franchise location or national chain
- Mostly commercial maintenance contracts
The prospects vertical software needs are the hardest to find
Vertical software is sold to owner-run businesses: a five-person plumbing company, a two-chair salon, a family restaurant. Those owners often aren't in contact databases, and when they are, the record says little about how the business runs today.
The most useful thing a rep can know before calling, which software the business already uses, is usually right on its website: a booking widget, a payment link, an "invoices through QuickBooks" line on the FAQ page.
Built for teams that sell
- Field service and job management
- Estimating, contracts and e-signatures
- Booking and scheduling
- Payments and invoicing
- Point of sale and online ordering
- Practice management for clinics
How Ripple helps
See the tools they already use
Ripple notes the quoting, scheduling, booking, payment and accounting software a business names on its site or embeds in its pages, and checks it against your competitors and partners.
Score against your ideal customer
A competitor in use costs points and adds a caution; software you integrate with adds points. Your team size range and good signs do the rest.
Brief reps on the switch
Reasons to call are written around what you sell, such as “takes bookings by phone only, with no online booking on the site”.
Work territories, not lists
Scan outward from any town, ring by ring, with every search tracked, so each rep can own an area.
What a call brief looks like
Reason to call
Books jobs through a contact form that emails the office, with no online booking or payments on the site.
Opener
“Hi Dana, it's [your name] from [your company]. I saw you've added furnace maintenance plans this fall, so I'm curious: how are customers booking those right now?”
FAQ
Questions from software companies
Can Ripple tell which software a business uses?
When it's visible. Ripple notes software a business names on its pages, such as "we invoice through QuickBooks", and tools it can spot in the site's code, such as a booking or payment widget. Tools used only behind the scenes won't show up, so treat it as a strong signal rather than a full inventory.
Does a competitor in use rule a lead out?
No. It lowers the current-tools score and adds a caution to the call brief, so the lead usually lands lower in the list. Your team decides whether a switch is worth chasing.
Is Ripple only for software sold to contractors?
No. The business types and ideal customer are yours to set: clinics, salons, restaurants, shops, auto repair or any other local business with a Google listing and a website.
Find your next customers, town by town
Describe your ideal customer, draw a territory and let Ripple research every business in it.
No subscription · $10 of free credit · Pay only for the leads you get